## Content driven E-commerce

(a love story)

- Eirik S. Morland / Ny Media - [@orkj](https://twitter.com/orkj) / [eiriksm@d.o](http://drupal.org/u/eiriksm) / [eiriksm@github](http://drupal.org/u/eiriksm)
### Who am I - Eirik S. Morland (eiriksm) / @orkj - Work as team leader and senior developer at Ny Media - We have more than 15 years of experience in Ubercart, Commerce 1, Commerce 2
Partly based on reasearch work from 3 master students in Media, Communication and Information Technology. ___Aalberg, Vindheim, Bech (2019)___


1. The aquarium scene:
Content and commerce meets

2. The balcony scene:
Content and commerce is meant for each other

3. The dramatic ending:
What does the world think of the relationship?

## Meet Romeo
## Meet Julian
## 1. The aquarium scene
> Use clear, professional pictures of high quality and text with a lot of product information. ___Aalberg, Vindheim, Bech (2019)___
## The balcony scene

"Verona"by pkasco is licensed under CC BY-ND 2.0

>“Or if thou wilt not, be but sworn my love, And I'll no longer be a merchant”
## Personilization of content
> Almost all respondents say that they like to be inspired from articles about the products and how they can be used. ___Aalberg, Vindheim, Bech (2019)___
> Almost all respondents say that they value high competence from the store representative ___Aalberg, Vindheim, Bech (2019)___
> All respondents preferred an image showing the product placed in an environment ___Aalberg, Vindheim, Bech (2019)___
## The dramatic ending
### Drupal commerce integrates with: - ERP systems - Payment providers - CRM systems - Tax services - Shipping services But also Content?

"AB Testing Image"by rahulrodriguez is licensed under CC BY-SA 2.0

## Marketing tools - Ads - Google shopping - Retargeting
## Editor driven e-commerce

Happily ever after

On the beach with the Drewitt-Barlows
## Thank you - Slides at [https://eiriksm.github.io/content-driver-ecommerce-ddd19/](https://eiriksm.github.io/content-driver-ecommerce-ddd19/) - PS. We are hiring for all positions, remote friendly - Contact me via eiriksm / drupal.org or twitter / @orkj